033. THE NORTH FACE URBAN EXPLORATION POP – DOWN SHOP

 

In partnership with The North Face Hong Kong and I.T Hong Kong I worked to develop The North Face Urban Exploration Pop-Down Shop at EXI.T Hysan One.

I handled design concept of invitation and mailers, design concept of physical buildout and installation work, retail display design, product display and signage design, photo and video wall exhibition curation, copywriting and management of visual merchandising.

The North Face Urban Exploration concept collection is a premium assortment of lifestyle-driven apparel and accessories drawn from the Japan and Korea product lines.

Innovative design, premium detailing, and technology-enhanced fabrication and materials create the pinnacle of modern form and function for today’s urban explorer.

The North Face Urban Exploration Pop-Down shop is open from April 9 – May 3

EXI.T HYSAN ONE – B/F, 1 HYSAN AVENUE, CAUSEWAY BAY HONG KONG

THENORTHFACE.HK

ITHK.COM

I.T X THE NORTH FACE URBAN EXPLORATION