034. THE NORTH FACE – FUSEFORM SEEDING PACKAGING

 

Packaging concept and design for The North Face Asia pacific seeding package to launch the 2015 Fuseform jacket.

Exterior cardboard box printed with spot color and UV varnish designed to resemble an emergency rations kit to highlight the durable and all conditions rating of the Fuseform jacket.

Water-refillable interior mylar bladder design envelops the Fuseform jacket in a layer of water to highlight it’s highly water-resistant properties.